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Batumi's property market has a problem that nobody advertising in it will tell you about.
The yields quoted on billboards and developer brochures — 12%, 14%, sometimes higher — are gross figures calculated before management fees, OTA commissions, VAT, maintenance, and vacancy. By the time those deductions come out, the realistic net return on most projects sits between 6% and 7%. That gap is not a rounding error. On a $150,000 investment it is the difference between the return you planned for and the one you actually receive.
For most of the advisors operating in this market, that gap is a feature, not a bug. A higher headline number closes more deals. The buyer finds out later.
Nata Samnidze spent 15 years inside this market before founding ProfitKey Properties in February 2025. She watched the same cycle repeat: inflated projections, pressure to sign quickly, advisors who vanished after handover, and buyers from overseas who had no way to verify what they were being told. She also watched Batumi genuinely develop — new infrastructure, international hotel brands, a growing base of long-stay visitors — and knew the underlying investment case was real. It just wasn't being presented honestly.
ProfitKey was built on one premise: that an investor who understands exactly what they are buying is a better client than one who was rushed into a deal on numbers that won't hold.
Not a database of every available project, but a curated selection of developments we have assessed ourselves and are prepared to discuss in detail. Five projects this season. If we cannot speak to a project knowledgeably and honestly, it does not appear on the site.
Developer's own price list, signed proforma, or named research report — cited on the page. If a yield figure comes from the developer's proforma, we say so. If an occupancy assumption is optimistic, we flag it. If we cannot source a number, we leave it blank rather than estimate.
Gross yield is not what you earn. We walk every client through the actual calculation: gross yield, minus management company split, minus OTA commission, minus VAT, minus maintenance and sinking fund, equals net yield. It is a shorter number than the billboard. It is also the real one.
Our involvement does not end at contract signing. We remain the coordinating point of contact through legal due diligence, registration, handover, and the first rental season — and available after that for questions on management performance, resale, and follow-on transactions.
ProfitKey Properties was founded in February 2025. Since opening, we have worked with investors from 26 countries across Europe, the Middle East, and beyond. Our team of six advisors works in seven languages. Every project on the site has been assessed by our team before listing. Every figure has a source or is absent.
We are based at 8 Luka Asatiani Street, Batumi. We have a physical office, a named team, and direct contact details for every consultant. If you want to verify anything about us before starting a conversation, you should — and we have made that straightforward to do.
We do not list every project in Batumi and earn a referral fee regardless of quality.
We have no incentive to push one project over another beyond the fit with your goals.
Every inquiry goes to a named consultant in your language, not a queue.
If a project carries execution risk, we say so. If a yield assumption is aggressive, we flag it. If a development is not right for your goals, we will tell you that too.
A budget, an area, a timeline. We send back a short, attributed shortlist. No spam, no pressure.